Every FunnelCart feature, family by family

FunnelCart turns WordPress into a complete sales funnel, on top of FluentCart. All its features fit in a single plugin, with no limit on funnels, steps, A/B tests, offers or orders. They fall into six families, from building your funnel to keeping your data.

When people ask me what FunnelCart does, I have a short answer: it turns WordPress into a sales funnel, and you sell more with the same traffic.

The long answer is on this page. Everything starts on the FunnelCart home screen.

Build your funnel in two minutes

A funnel is another way to sell, built on your FluentCart store. A high-performing funnel often has five steps: an opt-in page, a sales page, checkout with an order bump, a one-click upsell, then the thank-you page.

• The setup wizard. You pick a goal (sell, collect, book or build loyalty), one of 16 funnel templates and one of 10 themes. Your pages are written and designed, from more than 80 layouts. You connect your FluentCart product, and it’s live, with no code.
• You polish your pages in Gutenberg, Elementor, Divi or Bricks. Prefer to start from scratch? The “+” button adds a step between two others.
• Your CartFlows, FunnelKit or WPFunnels funnels come in with one click, from their export file.
• The canvas, in Journey view from left to right or in Flow view from top to bottom. Each card shows its visitors, who clicked or accepted, and what it brought in.
• A preview mode to test the whole journey before you launch it.

People enter a funnel through a link, a QR code, an ad, an email, a form or a booking calendar: more than 20 connectors, plus an entry webhook on every funnel for any other tool.

A funnel can also collect contacts, fill a webinar or book appointments. Its scripts load only on its own pages, so the rest of your site keeps its speed. All the details are in your first sales funnel in two minutes.

Sell more in the same order

Your customer just said yes: it’s the best moment to offer them the right thing. In the example on our home page, an order grows from €89 to €149 this way.

• The order bump, an “add this too” checkbox on the checkout page. One or more offers, each with its own price and text.
• Right after payment, the one-click upsell: the card is already saved, and the customer accepts without typing anything again, with a gateway like Stripe through FluentCart.
• If they say no, the downsell offers them something lighter.

The “Yes / No” tab of each offer decides what happens next: if they accept, if they decline, if their card is declined, if time runs out. And everything they accepted becomes a single order in FluentCart, subscriptions included.

Route every visitor to the right offer

Not everyone needs the same offer. A condition is a fork on the canvas: if the rule is true, this way, otherwise, that way. It can look at the order amount, the items chosen, the answers to a form or visits without a purchase.

Next to the condition, other routing nodes work without the visitor ever seeing them:

• “Traffic split” sends, for example, half of your visitors down one path and the other half down a second one.
• “Goal reached” sets a milestone, “subscribed” or “purchased”, and gives you the funnel’s conversion rate.
• “Create a WordPress account” opens, for example, the member area after payment. WordPress sends the password link itself.
• To talk to your other tools: “FluentCRM action”, “Send an email”, “Notify a tool” (Zapier, Make, n8n, Notion, Google Sheets) and “Label the lead”.
• “End of funnel” sends the person on to another funnel, along with their answers.

To find out which page sells best, the A/B test creates up to four versions of a step and splits the traffic. You pick the winner when the numbers speak.

The features that measure what each step brings in

Every funnel has its own statistics, over the period of your choice. In our demo example: 1,082 visitors, 55 buyers, €1,988 in revenue, including €1,372 in add-on sales.

The tabs then go into detail. Journey shows the funnel step by step, and the step to work on first. Bumps & upsells tells you what each offer brings in per 100 views. Frequency reveals the days and hours when people buy from you. Tests & changes gives the verdict on your A/B tests and places your dated changes on the curve.

With Traffic and Profitability, you know who buys and which channel brought them. Sources, campaigns and click IDs are kept, and the first touch is never overwritten. Enter what your campaigns cost: you see in real time which ad is profitable, and you know what each customer costs you and brings you.

FunnelCart also sends your conversions to the ad platforms, with consent, and points out what to look at. A read-only link shares all of this with a partner.

Your leads and your CRM

You see which step each lead has reached. The Leads screen sorts them into five lists: Leads, Subscribers, Buyers, Abandoned carts and To follow up, with a CSV export. Every person has a profile with all their visits, choices and purchases. Their email and name are saved as soon as they are typed: you know who left their cart.

FluentCRM is connected natively: lists, tags and sequences trigger the moment a step is reached, and there’s a FunnelCart tab in every contact profile. Any other CRM receives the same signals by webhook, directly or through Zapier, Make or n8n.

The features that keep everything on your site

Your leads, your orders and your statistics live in your own WordPress database. Consents are timestamped, and every profile can be exported or erased in one click.

On the money side, 0% commission: everything goes from your Stripe or PayPal account to your bank. On plans with more than one site, you choose what each team member sees and you show your own brand.

The Founder offer is paid once, for life, updates included, and every plan has every feature. Our team answers tickets within 48 business hours, with documentation and a community alongside.

To see every move for real, the videos last two minutes each. And if you’re new to FunnelCart, FunnelCart in 5 questions is a good place to start.

Frequently asked questions